Creating content for the UK’s favourite betting brand

The brief

Provide fresh creative ideas and a new way of working to help Ladbrokes build it’s brand personality above the line and beyond.

Chris Kamara & Ally McCoist star in the fun new @Ladbrokes campaign from @weareTheMoment

Our solution

TVC campaigns featuring brand ambassadors, Frankie Detorri, Chris Kamara & Ally McCoist.


The result

Our content helped towards increasing Ladbrokes revenues by 13.1% in the first half of 2016.

“Kammy is a well-loved character of the football world so it’s great to have him back at the centre of our ad campaign, and Ally adds humour and recognition from our wide Scottish audience. The tone of the ad is fun and entertaining to engage our target audience.”

Kristof Fahy, CMO at Ladbrokes