Native content

Helping Hearst Magazines amplify it's brand partnerships.

Men's Health #skinfit clarins
Men's Health #skinfit clarins
Men's Health #skinfit clarins

The brief

Create a series of mini documentaries that snapshot the lives of unexpected male sporting ambassadors to show that it’s important to stay #skinfit.

We have been trying to keep up with Ultra Marathon runner Robbie Britton today. Filming for @MensHealth_UK and @Clarins_UK

Men's Health #skinfit clarins
Men's Health #skinfit clarins

Our solution

These compelling mini documentaries feature the two elite sportsmen at their best, in stunning cinematic quality, whilst also making a visual connection with the ClarinsMen brand.

We captured Adam Walker, the first British swimmer to complete the gruelling Oceans Seven challenge and Robbie Britton, ranked number 17 Ultra Marathon Runner worldwide in 2 x 45 second hero videos.

These ‘Day in the Life’ mini documentaries make a social media connection to this Men’s Health Campaign by telling the audience that these athletes are #skinfit.

Men's Health #skinfit clarins