Promoting Siemens kitchen products in the run up to Christmas

Online videos with great talent, all at the heart of the Siemens native advertising campaign in the Sunday Times Magazine.

Siemens

The brief

A series of online videos to sit at the heart of a native advertising campaign for Siemens to give a food savvy audience a taste of the intelligent features in their state-of-the-art kitchen appliances.

We’d love to be a guest at Phillip’s Schofields Ultimate Dinner Party, watch our film here @Schofe @SiemensHomeUK

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Our solution

Each film serves up three engaging courses with Alexander Armstrong, Gabby Logan and Philip Schofield – for their fantasy “Ultimate Dinner Party” guest list. The series is accompanied by a generous portion of music and just the right sprinkling of Siemens branding.

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The result

1.2 million Sunday Times Readers were reached. Over 200k views were gained within one week.