Launching a new service

Shining a light on the talent and passion behind Levi’s first European custom made jeans.

Levis lot 1

The brief

For the first time in Europe, Levi’s London flagship store on Regent Street is offering custom-made pairs of jeans. Levi’s wanted a film to launch the brand new bespoke service to their fashion savvy audience.

 

Levis lot 1
Levis lot 1

Check out our film that shows the art behind bespoke jeans for @Levis_UK #jeans #tailor

Levis lot 1
Levis lot 1

Our solution

We filmed Levi’s British Master Tailor, Lizzie Radcliffe, tailoring some iconic Levi Lot No 1’s, in the Regent Street store. Honing in on the care, the craft, the cuts, the stitch, the seam. Our film uses split screen techniques to echo a 60s style and a soft ambient soundtrack to highlight the premium quality of the couture. The ultimate indulgence for denim geeks.

Levis lot 1

The result

Our film was recognised by Levi’s USA who commissioned a re-cut for the US market.