Getting you to the game safely.

Activating the brand's sponsorship of the UEFA EURO2016 football tournament.

The brief

How do you activate a brand’s sponsorship of UEFA Euro 2016 in a meaningful way for football fans when the message is focused on safety?

Great to kick off the production stage for our campaign for Continental Tyres - by taking over a quiet street for our twilight shoot

#creative #filmmaking

Our solution

By helping fans thank the #DesignatedDrivers who get them to the game safely.

We built a website and created a film that they could personalise and share, and simultaneously enter a competition to win VIP tickets to Euro 2016. The campaign was launched across TV, digital, radio and social and was amplified through a partnership with TalkSport – the world’s biggest sports radio station.

Marketing communications manager, Peter Robb, Continental Tyres, said:

“Our messaging is about getting you to game safely, which means the drivers occasionally get forgotten. So we wanted to celebrate and reward these unsung heroes by giving them an unforgettable trip to the UEFA Euros 2016. The campaign delivered by The Moment gave us perfect opportunity to do so.”