A virtual reality experience

To demonstrate a product's mechanism of action

The brief

Event content to get healthcare delegates to see a product’s MOA process (mechanism of action) from a different perspective.

#VirtualReality is great for message retention and delivers real ROI

#communications #marketing #engagement

Our solution

We evolved the traditional 2D MOA video often seen at medical congresses into an immersive sight and sound experience. A 4-minute virtual reality experience anchored to the science of Fc Fusion. Our portable engagement tactic is helping the pharmaceutical business to stand out in the crowd, and provides evidence based metrics reporting.

The hands-free experience immerses the user within a blood vessel and demonstrate the administration and effects of the hemophilia product, as well as the formation of the therapeutic agents. In-environment visual and audio ‘signposting’ and ‘scene changes’ carry the user through the experience and convey critical product messaging.


The result

101 hours
of uninterrupted and targeted messaging