Fast and festive.

The traditional sleigh has never reached its full, speedy potential. Until now.

The brief

Create a comedy engineering show for kids to promote the new Superchargers characters in the run up to Christmas.

Boom! Our Pit Crew has transformed this sleigh into a SuperCharged masterpiece! How will YOU SuperCharge Christmas?

Our solution

The UK’s best known gaming vloggers and previous winners of Robot Wars, Robo Challenge supercharge the traditional festive sleigh and test it at a top-secret facility. Aimed at young teenagers, our online short film playfully transitions between the real life and video game, between slapstick and invention.


The result

Available in multiple languages for various social media platforms and backed by a social media teaser campaign, #SUPERCHARGETHIS.