A series of entertaining online films

To help Siemens activate its partnership with the Sunday Times Magazine

The brief

A series of online videos to sit at the heart of a native advertising campaign for Siemens to give a food savvy audience a taste of the intelligent features in their state-of-the-art kitchen appliances.

We’d love to be a guest at Phillip’s Schofields Ultimate Dinner Party, watch our film here @Schofe @SiemensHomeUK

Siemens

Our solution

Each film serves up three engaging courses with Alexander Armstrong, Gabby Logan and Philip Schofield – for their fantasy “Ultimate Dinner Party” guest list. The series is accompanied by a generous portion of music and just the right sprinkling of Siemens branding.

The result

1.2 million Sunday Times Readers were reached. Over 200k views were gained within one week.