Getting customers to fall in love with a new collection

Through dynamic multi-channel content.

The brief

Help Levi’s to activate the launch of the new Lot 700 series to a young female audience.

Our solution

When was the last time you did something for the first time? #LadiesinLevis

Demonstrating the shared passions and style preferences between young audiences and Levi’s.

We showcased the unique perfect-fit, ultimate comfort feature of Levi’s Lot 700 series by documenting the ‘First’ in a lifetime trip of 4 female musicians as they complete the high stakes, adventurous activities on their bucket lists whilst dressed in the collection. Featuring up and coming singer-songwriter, Anna Pancaldi, we captured the girls taking on the ultimate European vacation.

A social media competition runs alongside our content as part of the brand activation.

The result

In the first 5 days we achieved:

Over 390K views

Over 97K social mentions

61% uplift in purchase intent amongst target audience after watching the content