Advertising campaign

Cementing Ladbrokes as the Nations' Favourite betting brand through an 'Unbelievable' campaign that heroes their game changing products

The brief

Tell the betting world about Ladbrokes’ game changing products and offers whilst injecting the trademark humour and personality of the Ladbrokes brand.

So @chris_kammy clearly got into every role in our #Unbelievable campaign!!

Our solution

To reinforce Ladbrokes as the nation’s favourite betting brand, we created the ‘Unbelievable’ TV campaign featuring Ladbrokes personalities Chris Kamara and Ally McCoist. Inspired by Kammy’s iconic catchphrase, ‘Unbelievable’ is a world where everyone is Chris Kamara – including a bootylicious waitress, three builders and even a chatty dachshund.

The campaign sees five different ads played across multiple TV channels to promote Ladbrokes innovative digital products and build recognition and talkability for the brand in the crowded betting market.

The result

This is the third Ladbrokes ad campaign we’ve created since we started working with them in January 2016.

Commenting on the campaign, Kristof Fahy, CMO at Ladbrokes, said:

“We are delighted to work with Kammy and Ally again on the Ladbrokes new campaign to celebrate our digital products and leading football offers. They are well-loved personalities in the football world and will in no doubt help to build the Ladbrokes brand as the nation’s favourite.”