Multi-platform branded entertainment

TV series, website and native app to engage a C-Suite audience

The brief

Reach and engage global decision makers

Netherlands, Germany and Switzerland, 3 days, 4 flights, 2 CEOs, 24 pieces to Camera the last leg of our Horizons filming trip @horizonsbiz @AdamShawBiz


Our solution

A business entertainment TV show on the BBC’s commercially funded international 24-hour news and information platform – BBC World News.

5 seasons, 80 TV episodes, 150 global world leaders. Every year, we travel the world discovering the latest technologies and innovations that could revolutionise the way we live. Our presenter, Adam Shaw, interviews entrepreneurs, scientists and philanthropists including Bill Ford, Bill Gates, Tim Berners-Lee, Sir Richard Branson.

We bring all of the Horizons content together in a microsite and app, to enable the time-poor C-suite audience to enjoy video, blogs and infographics from the programmes wherever they are.

The result

Broadcast on TV in more than 200 countries and territories around the world; China, Malaysia, India, the US and Europe.

3.2 million hits on the website. 44% of viewers complete the full video.