Inspiring and informative social media content

To support GSK's on-going commitment to raising awareness of this life debilitating disease

The brief

GSK vs Meningitis is a call to action to ensure parents are aware of the steps that can be taken to protect their children from the potentially devastating consequences of the disease. Working with GSK’s PR agency, our brief was to create social content for the campaign to raise awareness and mark World Meningitis Day.

It's been a brilliant day filming with @annegeddestweet and the amazing mums #VsMeningitis raising awareness with @gsk

Our solution

GSK partnered with renowned baby photographer, Anne Geddes. We facilitated and managed the photo shoot helping Anne to create a series of inspiring photographs as well as powerful and emotional video interviews with Mums whose families had been affected by Meningitis.

We created a compelling “fly on the wall” style film to reveal how the photo shoot unfolded, highlighting how Anne and her team work, capturing the inspiring and emotional interactions between the Mums.

GSK published our content on its Facebook, twitter and Instagram channels during the photo shoot and over the course of the following weeks as well as a implementing a huge internal campaign.