An advanced mobile, personal learning assistant

To onboard officers and crew from around the world

The brief

Carnival Corporation, the world’s largest leisure travel company, employs over 120,000 people worldwide and operates 9 cruise line brands with a fleet of 100+ ships. Every year, it onboards 30k new joiners and returners from around the world. Getting them up to speed, when English isn’t always their first language is a challenge. Working in collaboration with Carnival’s Fleet Training Academy in Miami, we identified the need for a digital solution to provide advanced augmentation to the onboard induction program.

Organizations with a strong #employee #onboarding process improve new hire retention by 82 percent and productivity by over 70 percent (Glassdoor)

Our solution

We designed and built an advanced mobile, personal learning assistant, packed full of video content, quizzes and interactive learning. With a focus on Health, Environment, Safety and Security, the app serves up bite-size content aligned with the count-down to joining the ship – empowering employees to learn in their own time, at their own speed. Our app works onshore and offshore (technically a challenge) to enable on-going training and also allows HQ to track engagement and measure performance.

The result

Crew Tube offers an engaging way to learn and is an integral element of Carnival’s drive to making HESS (Health, Environmental, Safety & Security) standards important to everyone and increase measurable operational excellence around competence.