Helping an iconic stadium to launch contactless ticketing

and change customer behaviour

The brief

The FA initially approached us to create an educational ‘how-to’ film to promote Apple’s Contactless Ticketing technology at Wembley Stadium and gave us access to some footballing legends to help tell the story. Rather than simply walking the audience through the technology, we took a step back and proposed a campaign approach which would take more of an engaging human angle.

Our #film team had an amazing time at @wembleystadium earlier this week, watching the England friendly, and seeing our #video for @FootballAssoc playing on the entrance screens!

Our solution

4 x films that combine a central lovable character, famous footballing talent and clear instructional messaging to bring the new contactless ticketing system to life.

Sir Geoff Hurst MBE, Ryan Sessegnon and Jordan Nobbs put the technology through its paces, showing our main character how simple, secure and seamless the new experience is.

Content appeared online, social and on digital screens around the ground.