A broadcast TV series hosted by an Olympic legend

Building awareness of the Open University and elevating the reputation of it’s sports science courses

The brief

The Open University are pioneers of a modern marketing model. They’ve been successfully using broadcast television to reach a wider audience for years and commissioned us to design TV content for its Sport and Fitness and Social Science courses.

An entertaining and enlightening evening with Michael Johnson

#MJGold #chasingperfection

Our solution

Hosted by sporting icon Michael Johnson, our C4 series features acclaimed global experts in sports science and a host of Olympic and World Champions.

Exploring the impact of science on the world of professional sport and the fine margins that separate the winners from the rest of the field.

Broadcast on Channel 4, the series built awareness and brand advocacy for the OU, whilst the content itself formed a key part of Sport and Social Science course materials.

Featured talent included Sir Chris Hoy, Dame Sarah Storey, Ronnie O’Sullivan, AP McCoy, Richard Whitehead, Sir Dave Brailsford and Dr Steve Peters.