Combining a classic sculpture with augmented reality

To get healthcare professionals to consider a new product over established competitors

The brief

Our sister agency, WRG, creates and deliver events and exhibitions for a global healthcare company. Our client wanted to make their new product stand out in the exhibition hall in an established market. The campaign’s premise, This is different’, was conceived to get healthcare professionals to to consider a new treatment over established competitors.


Our solution

Recognising the power of augmented reality to bring information to life in a different way, we knew this would be the perfect approach to attract delegates onto the booth and encourage them to self discover product content.

Our WRG colleagues designed the delegate journey using a creative metaphor of convincing people to move away from a faithful, old car… so we obtained an amazing physical car sculpture for the booth. Once drawn onto the stand, delegates use iPads to trigger AR content via markers on the car to bring campaign messages to life in the real space.