The Moment’s client, Global, scoops two golds at this year’s Real IT Awards for ground-breaking VR project.
The Moment’s Virtual Studio training for Global, the home of some of the UK’s best-loved radio stations, won two Gold Awards at the 2018 Real IT awards: Project of the Year (budget <£250k) and Best Use of Emerging/New Technology.
The awards acknowledge the excellent work being carried out within technology departments. It attracts some of the biggest companies in the UK from a broad variety of industry sectors.
Global (Capital, Heart, Classic FM, Smooth, LBC and Gold) partnered with The Moment to create engaging studio procedure training and our Virtual Reality experience was developed to train on-air presenters and producers.
The immersive experience – a first of its kind – places users in a “spot on” recreation of Global’s Leicester Square studios, with a variety of real life challenges to keep the station live and on the air.
The virtual studio, created by The Moment’s Digital team, also provides an induction for new presenters and a virtual tour for VIP visitors.
The VR training experience picked up not one but two gold awards at last week’s Real IT Awards ceremony at Hilton London Bankside, fighting off competition from the likes of Royal Mail Group, TUI and Cancer Research UK.
David Henderson, Director of Technology & Operations at Global said,
“We challenged The Moment to find an engaging way to make our presenters and producers even better at using our state of the art broadcast studios. The Moment and our Broadcast Engineers came up with a Virtual reality simulation that recreated the realities of an on-air studio show. Subsequently, we have seen a measurable improvement in broadcast quality and had great feedback from those who have been trained in the virtual studio.”
Russ Lidstone, CEO of The Creative Engagement Group, commented: “The Real IT Awards are recognised for their independence and it’s so great to see the pioneering work The Moment is doing around immersive and interactive experiences being rightly celebrated.”
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