Delivering safety critical information without a ship.

The brief

Viking approached us to create an informative welcome video for their passengers, to be shown on board ship to impart vital safety and environment protection information. Only one problem though, the ship hadn’t been built yet!

Amazing work from our ADL team- modelling a ship which doesn't even exist!

Our solution

We drew on the expertise of our ADL team in creating photo-realistic animation to create a video to show specific areas of the ship that passengers would need to know about during their trip, despite not having the ship to film around.

Based on the Viking brand values and customer demographic, we put together a presenter-led video, allowing us to cut from the animations to a safe and reliable figure head for the messaging.

The final result was a stunning representation of the maiden ocean cruise ship, the Viking Star, complete with life jacket demonstration and virtual screen displays used to reinforce key information.