40+ documentary style commercials for TV and YouTube

Getting global decision makers to see DuPont as a science-based innovator, not just a chemical company.

DuPont
DuPont

The brief

A series of documentary-style commercials for TV and YouTube to position DuPont as innovators in food, energy and protection.

Thanks to the crew for sending this photo from Kenya with @DuPontPioneer and @AHBFI

DuPont
DuPont

Our solution

Each 2’ documentary shines a light on the real, human stories and the impact of DuPont’s collaboration. Stories of inclusive innovation. They’ve taken us all over the world.

Protecting the Brazilian police force. Finding flame resistant clothing for firefighters in Philly. Helping fight malnutrition in Africa. Improving sugarcane cultivation in India.

So far, we have made over 40 documentary-style advertorials which play as the sole commercial break during the BBC World News series.

DuPont_result_1
DuPont_result_2

The result

5 million views on YouTube. Potential to reach 300 million homes. Increase in brand awareness of DuPont by 15%. 26% of BBC World News viewers believe that DuPont is helping create a better future.